Everything that happens in our life is an opportunity to evolve. Sometimes it takes a shake to see things from other perspectives, try different approaches. Many paradigms have been recently broken; much has been questioned. From leadership to working methods and business models. What looked impossible yesterday is a reality today. But there are things that don’t change: it’s the combination of the right data, people and action that separates the average from the great. Or, in other words, only unlimited metrics and endless talents create infinite digital innovation possibilities.

“What does this mean in the real-world?” Good question 🙂 For a better understanding, during the internal launch of the second generation of Invillia’s Global Growth Framework, I shared with the whole team my personal experience, making a parallel with sports. The story of my passage and passion for karts in two very different stages. Put on your helmet and come for a ride.

1. The “looking” and “being” difference

If we go to social networks today, everyone says they are defenders of remote work. That they are performing better, with more productivity. But I ask myself – based on what? Simply putting people in home-office with a video-conference app during an emergency is not remote work. Remote work is having a robust model that allows effectively do it and measure it. It is not possible with a 20-minute consultancy. It requires time, investment, resources, new practices, technologies. The market has trivialized things that many companies, including Invillia, have always prided on doing well. “Best Minds, Best Where” is a model that we have improved over the years to engage the best talents and help global game-changers accelerate digital innovation. It is deeply in our culture, in our DNA. It recreates the feeling of human interaction, proximity among our distributed teams. As if they were side by side. We tested, we made mistakes, we evaluated, we learned, we enhanced until reaching the current level – that is still not the endpoint. And what does this have to do with karts? Well, when I started to go karting, I did several races and thought to know everything. After a while, I lost motivation. I wasn’t evolving as much as I expected, I didn’t look for new ways to achieve higher levels, I turned an average amateur driver and stopped there…

2. The “data-driven” difference

… Then my son got interested and wanted to compete. I said I’ll come back and I’ll help you. Let’s do it differently to have another result. Karts is a sport of detail in which you have to prepare a lot, you have a lot of information. Any minimum adjustment has an impact. And that’s when I started using some equipment. Such as the data logger. It captures all parameters and allows a very comprehensive analysis of each point on the track. And I used it to generate information and make decisions. That changed everything. Due to the accumulated experience, data and lessons learned from others, I brought my son a faster learning curve. With the insights, with the know-how of more qualified people, people who push the competition level up, we greatly improved the results. And we improved because we measured and realized that we did something different. With metrics, there was an evolution, and we knew how to go further. What took me years to do, my son came and did in the first year. He managed to win 3 races during the first year. Because it entered a structure that was already set up, that had information, that had the people who could guide him. And, of course, there was something very important that is talent. He went there and did it, acted. With consistency. The variations were tenths, lap after lap. It is not enough to hit the equipment and get a ride. It has to be the whole race, all the races.

Companies need to be like that. Knowing how to take advantage of the information. There is so much data generated every day. How to collect and turn it into valuable discoveries, quickly perceived through intuitive dashboards? Big data, machine learning, artificial intelligence is the answer. The basis for talents’ action and continuous improvement. Not intuition. 

Actionable insights

At Invillia we have tools such as Instation, our digital workplace, producing tons of insights that are translated into actions that are translated into digital innovation we build for our clients.

If we are 550 people, imagine 8 hours a day of information. Information that can be analyzed and compared with other parameters. Enabling to notice trends, patterns, bottlenecks, behaviors, satisfaction levels, gaps. Where to improve, to put a magnifying glass. As in karting, it is the details that make the difference. That make teams perform better, inspire others, deliver more and more innovations, faster, together. That give normal people the opportunity to become superheroes. Because we can work on a case-by-case basis. With a set of data and people collaborating and performing at the highest level, we have action. There is no point in having data, advice, teachings and learnings and not doing what has to be done to have results. You have to take all of this and act. To never stop delivering value. To quickly adapt to new realities. To stay ahead of the competition. Data for people, people for action, action for digital innovation.

Let’s talk and evolve more together.

Renato Bolzan, CEO, Invillia – infinite digital power