DIGITAL JOURNEY – EVERYBODY UNITED IN A COMMON PURPOSE
With 41 thousand employees and more than 85 million customers, Via Varejo is the largest electronics and furniture network in Brazil. Its yearning to fulfill dreams began in the 50s, when the founders created brands that, until today, are so dear to the public. Since then, it has evolved far beyond physical stores and positioned itself as the shopping route for all Brazilians, wherever, whenever and however they want. In a broad digital journey that involves the entire company. To pursue its strategy, the IT team is always seeking innovations. Disruptive and state-of-the-art tools able to empower Via Varejo’s departments and talents. The implementation of the agile methodology and the beginning of the officeless approach were the drivers for the search for a solution that could facilitate and enhance its success. How to put squads connected and evolving together in a common environment regardless of each one location? That’s when Invillia’s InStation data-driven virtual office platform came in. A love at first sight that was soon incorporated as a new IT project in partnership with HR.
Enable a hybrid work model while reinforcing innovation and the new digital corporate pillar. This was the main goal of Via Varejo. Eliminating distances, strengthening the sense of belonging, involving everyone in the same mindset and unifying communications. In order to streamline the dissemination of the ongoing transformation processes and practices. In a continuous improvement model based on data.
“We are on a journey of transformation at Via Varejo. Revamping our culture. And all the experience, good practices and knowledge shared by Invillia have been an enormous asset for us. Invillia is a pioneer in connected work and has been using metrics for many years, something critical for us. Everything Invillia learned and discovered in practice is reflected in a platform that has become a reference. And certainly accelerates the path for many companies, including Via Varejo”, highlights Jefferson Duarte, HR Business Partner at Via Varejo.
InStation was the data-driven virtual office platform selected by Via Varejo to support employees’ digital journey. Not only in terms of presence and collaboration, as a common meeting point, but also in the creation of several dynamics and in the access to individual and collective intelligent analyzes. In order to deliver value to all teams and ensure a high level of adoption.
“Everyone has to realize the benefits of InStation. As a facilitator and integral part of our new culture. Helping us to connect people into it”, says Jefferson.
Today, there are already 500 employees from the Technology and People & Performance departments using the tool on a daily basis. The goal is to reach 2500 in the short term.
“People have been highly praising InStation. It brings everyone closer; it is very easy to use and the dashboards are really intuitive and valuable. Not to mention the gamification. It seems that we have entered a game world and people love that feeling”, explains Jefferson.
But it is metrics that have been the main revolution and the most appreciated deliverable. Serving as a basis to improve collaboration, happiness, productivity, communication. To act from data and not intuitions. That’s where is the big difference.
“With the panels and indicators available and in development, we can have a thermometer, a very important and assertive diagnosis of how much people are engaged. From the beginning until the end of their working day. With a bot that helps in the process, that interacts, sends alerts, detects patterns and deviations. Not for control, but for guidance and development of each professional and team”, says Jefferson.
The integration of the InStation data-driven virtual office platform with Jira software also brings great advantages to the Technology team. By getting additional performance metrics. And as people are in the tool, the feelings that they pass to the bot, it’s possible to gain a holistic view of how each person is as an individual and as a member of a team, in terms of relationship with peers. All of this automatically, from how each one behaves online. Giving actionable insights to empower each individual, each team, each leader. Not only ‘what’, but ‘why’.
ADDRESSING THE NON-OBVIOUS WITH INSTATION: INNOVATION WITHOUT LIMITS
Each company has its specific characteristics and needs. How can a product that was thought for presence be used in a non-obvious way? The potential for innovation and to embrace new visions is endless in this data-driven virtual office platform. In the case of Via Varejo, Black Friday is a perfect example. The retail landmark and maximum exponent for which a custom cluster was designed. Functioning as an enabler, as a tool that comes in to operationalize what was once in person and is now distributed.
Black Friday brings together more than 300 people on a single InStation screen. People connected and interacting from different places, actively working in a common mission. In several parallel rooms to mobilize and manage in real-time everything that happens, with unprecedented speed and intensity. Allowing to know at all times which teams, people are available. In a complex, total efforts context. With Broadcast Messages about what is relevant to share at each moment and that can serve as an additional motivator, such as goals achieved. And a Hall of Fame with employees who get the best results. Providing insights and metrics on everything that goes on for future improvements.
And there are many other applications to be explored by Via Varejo. For instance, the management of physical offices. InStation can give visibility to the vacancies in different rooms so that they can be booked and occupied by employees according to their availability. The “out of office” room is another possibility for team members who are on vacation or absent for any reason. Making it known to everyone immediately.
The strategy for the future is to continue leveraging the potential of InStation as a data-driven virtual office platform:
“I really believe in the platform as a support for several future strategies. It is a tool that brings very valuable inputs for decision making. It makes bells ring, about who is doing well, who is not and how to help these people. We are very happy with the way InStation is evolving in Via Varejo. And it is only the beginning. We have a very demanding criterion to close with a supplier. And it is now confirmed that it was the right decision. Our partnership with Invillia has always been very positive and enriching, they always want to understand the ‘why’ in order to help, seeing ways for things to happen. Hastening our path and discovering with us new ways to leverage InStation. Bringing provocations beyond the ‘by-the-book’. Getting us out of the box. After all, we’re talking to experts. This is an important attitude that we expect and always obtain”, concludes Jefferson.
About Via Varejo – Via Varejo is the largest electronics and furniture retailer in Brazil, offering Fullcommerce and Financial Solutions to companies that want to use its strengths to leverage their business. The company has more than 1000 stores, 41 thousand employees and 85 million customers, making 2 deliveries per second (where, when and how Brazilians want). More info at www.viavarejo.com.br
About Invillia – Invillia helps game-changing companies activate their innovation power combining strategic data and the best talents around the world. Our exclusive Global Growth Framework was designed to transform businesses with agility, performing cutting-edge technology, creating ongoing digital strategies, products, and services. Go further at invillia.com