LEAN AND FAST
Once upon a time, a FinTech was founded with an ambitious goal: to revolutionize the banking experience in Brazil. A FinTech with a great story to tell. A story of game-changing services. And if this is the story, then Invillia is all about it. The partnership emerged out of a dream to completely disrupt current investment offerings. This FinTech needed brilliant minds that could help them make the dream come true. Lean and fast. From the strategy definition to a cutting-edge mobile app launch.
CHALLENGE: FACILITATING CUSTOMER DECISION MAKING ON THE BEST INVESTMENT
Consumers are more demanding than ever. Simplicity and speed have become basic items of user experience. Couple this with the goal of delivering a banking digital solution in a short period of time. With the power to provide insights and transparency for a difficult decision: choosing – from several possibilities – the best investment.
At Invillia, nothing starts without a clear understanding of the context. Typically, the main pain points of investment banking users are:
- Complexity – it is usually necessary to contact a bank by chat, telephone or physically to make investments.
- Lack of information – simple doubts about types of investments are not easily illustrated.
- Difficulty in monitoring investments – reducing transparency in transactions.
How to fully address them? How to make investing easier, faster and more reasoned? How to rapidly develop a scalable, cutting-edge mobile app, maintaining the high levels of quality and reliability that are part of this FinTech genesis?
Based on the FinTech strategy of providing an excellent experience and value delivery throughout all the investment journey, we co-built an innovative platform that enables clients to analyze, purchase and monitor a dynamic asset portfolio directly from a cutting-edge mobile app.
With awesome usability and optimized insights, all the account holders gained a powerful decision-making tool where they can access educational content, choose from several investment options, and track income through advanced graphics. Everything in the palm of their hands. In a jointly work that brings the most state-of-the-art mobile and back-end development and guarantees infinite digital power to transform the investment market.
The new digital product ensures a better fixed income for customers and those who want to migrate their traditional bank accounts to gain simplicity, convenience and transparency. But innovation and value delivery can never stop in game-changers. So, the FinTech aims to continuously expand its investment portfolio. Saving time, improving trust and giving all the data and alternatives users need to best capitalize on their money.
The result? More people discovering how to invest, more customer satisfaction, more growth. From a scalable cutting-edge mobile app. Without limits.
About Invillia – Invillia helps game-changing companies activate their innovation power combining strategic data and the best talents around the world. Our exclusive Global Growth Framework was designed to transform businesses with agility, performing cutting-edge technology, creating ongoing digital strategies, products, and services. Go further at www.invillia.com.